My career highlights demonstrate that individual project success relies upon a deep and somewhat more mystical understanding of music and how it moves people. Regardless of genre, it’s music first that makes a hit - not data. Some recording industry professionals refer to this ability to launch or hear a superstar before it happens as a, “hit maker.”

As Sr. Vice President of Universal Music Group, I had the unique opportunity to discover and develop a wide and diverse array of talented artists while also identifying and launching some extraordinary hits. From stars that are as luminous today as Andrea Bocelli or as revered as Luciano Pavarotti and Julie Andrews - capturing lightening in a jar and setting it free with audiences worldwide is my passion.

Today, through my artist development firm, Smash Arts, I continue to nurture, discover and strategize with some of the world’s most talented musicians in order to bring their artistry to life. Through carefully crafted and customized development plans, recording production,  sponsorships, brand extensions and media development, at Smash Arts, artists at all stages embark upon a journey of support no longer available at major record labels.

While trends and marketing strategies continuously evolve, the need for exciting artists to find their way forward despite the challenges of the marketplace, is more essential today than ever before. No two creative voices are ever the same and so for them and for the future, Smash Arts is here to make it happen.

Real Deal